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Alcohol Marcoms rules in Europe

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Alcohol

Rules for alcohol marcoms are stringent, especially relating to minors, misuse of alcohol, and sexual aspects. There are also considerable restrictions in the use of media in most European countries. All the marcoms rules from all the recognised legislators and regulators across all media are set out for each of the selected countries, to a consistent template so that you can see any differences. We have also included guidance, which many producers will expect to be observed, from the key alcohol trade associations. A one-page summary fact sheet for Alcohol regulations across Europe can be found here.

Please select a country from the list

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We're practically obsessed about getting this work right, and it's reviewed by regulators and by lawyers, but with thousands of codes and laws translated from many languages, a few minor points may occasionally slip between the cracks. Even when 100% accurate, the site is not meant to replace legal advice, but to be a simple and instant way to know a lot more about the rules that affect your brand internationally.

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